2014.3.21 ~ 6.30
http://neonsigns.hk
The West Kowloon Cultural District Authority and M+, Hong Kong's new museum for visual culture, are pleased to present Mobile M+: NEONSIGNS.HK. The seventh in the Mobile M+ series of nomadic projects presented in the lead-up to the completion of the M+ building in late 2017, NEONSIGNS.HK is an online-offline, interactive exhibition dedicated to exploring, mapping and documenting Hong Kong's neon signs—one of the most salient, yet under-researched, features of the city's streetscapes. Incorporating an ambitious crowd-sourced "Neon Map" of the city, NEONSIGNS.HK is also the museum's first web-based initiative.
Until 30 June, the NEONSIGNS.HK website will be continuously updated with new content—including essays, slideshows, videos and timelines—to investigate Hong Kong's neon signs from the perspectives of craft and industry, design and typography, urbanism, cinema, visual art, literature and popular culture, within both local and global frameworks.
Neon signs are fast-disappearing from Hong Kong's urban landscape. And as part of its multidisciplinary, visual culture scope, encompassing 20th- and 21st-century visual art, design and architecture, and moving image, M+ has begun acquiring significant examples of otherwise-threatened Hong Kong neon signs for its permanent collection. To date, these include the Sammy's Kitchen neon cow (c. 1977) and Kai Kee Mahjong Parlour rooster (c. 1976) from the Sai Ying Pun and Kwun Tong districts, respectively.
In this regard, NEONSIGNS.HK is also a public call to action. NEONSIGNS.HK features a crowd-sourced Neon Map through which the public is being invited to post images and stories of neon signs from throughout Hong Kong, in an effort to identify the signs that remain. Accompanying the public submissions are a range of newly commissioned, neon-specific online works—texts, photographs, or videos—by leading Hong Kong cultural figures including artist-designer Stanley Wong (a.k.a. anothermountainman), writer Lolita Hu, and photographer Wing Shya, alongside a video interview with cinematographer Christopher Doyle, best known for his work with director Wong Kar Wai.
Offline, Mobile M+: NEONSIGNS.HK offers a range of public programmes including a series of photography, children's and elderly workshops offering creative ways to engage with Hong Kong's neon signs; night bus tours examining neon signs from the perspectives of advertising and urban history and a special tour for the visually impaired; audio walks of downloadable tracks created by electronic musician Choi Sai-ho, poet Liu Wai-tong, storyteller Yuen Che-hung and sound artist Cedric Maridet; and a public talk about neon signs as an entry point for the multidisciplinary study of visual culture.
Mobile M+: NEONSIGNS.HK is organized by an M+ curatorial team led by Aric Chen (Curator, Design and Architecture), Tobias Berger (Curator, Visual Art), and Stella Fong (Curator, Learning and Interpretation). The web design and development is by Pill & Pillow, with visual identity by Gardens & Co.
M+ is the new museum for visual culture in Hong Kong, as a part of the West Kowloon Cultural District, encompassing 20th- and 21st-century art, design and architecture and the moving image from Hong Kong, China, Asia and beyond. Mobile M+ is the museum's nomadic exhibition programme, which aims to engage the public ahead of the opening of the museum, scheduled for completion in late 2017.
The West Kowloon Cultural District is one of the largest cultural developments worldwide. Its vision is to create a vibrant cultural quarter for the city, a vital platform for the local arts scene to interact, develop and collaborate, and major facilities to host and produce world-class exhibitions, performances and arts and cultural events. It will provide 23 hectares of public open space including ample green space, a green avenue and a harbourfront promenade, and will be closely connected with the neighbourhood.
About “Mobile M+: NEONSIGNS.HK”
The West Kowloon Cultural District Authority and M+, Hong Kong's new museum for visual culture, are pleased to present Mobile M+: NEONSIGNS.HK. The seventh in the Mobile M+ series of nomadic projects presented in the lead-up to the completion of the M+ building in late 2017, NEONSIGNS.HK is an online-offline, interactive exhibition dedicated to exploring, mapping and documenting Hong Kong's neon signs—one of the most salient, yet under-researched, features of the city's streetscapes. Incorporating an ambitious crowd-sourced "Neon Map" of the city, NEONSIGNS.HK is also the museum's first web-based initiative.
Until 30 June, the NEONSIGNS.HK website will be continuously updated with new content—including essays, slideshows, videos and timelines—to investigate Hong Kong's neon signs from the perspectives of craft and industry, design and typography, urbanism, cinema, visual art, literature and popular culture, within both local and global frameworks.
Neon signs are fast-disappearing from Hong Kong's urban landscape. And as part of its multidisciplinary, visual culture scope, encompassing 20th- and 21st-century visual art, design and architecture, and moving image, M+ has begun acquiring significant examples of otherwise-threatened Hong Kong neon signs for its permanent collection. To date, these include the Sammy's Kitchen neon cow (c. 1977) and Kai Kee Mahjong Parlour rooster (c. 1976) from the Sai Ying Pun and Kwun Tong districts, respectively.
In this regard, NEONSIGNS.HK is also a public call to action. NEONSIGNS.HK features a crowd-sourced Neon Map through which the public is being invited to post images and stories of neon signs from throughout Hong Kong, in an effort to identify the signs that remain. Accompanying the public submissions are a range of newly commissioned, neon-specific online works—texts, photographs, or videos—by leading Hong Kong cultural figures including artist-designer Stanley Wong (a.k.a. anothermountainman), writer Lolita Hu, and photographer Wing Shya, alongside a video interview with cinematographer Christopher Doyle, best known for his work with director Wong Kar Wai.
Offline, Mobile M+: NEONSIGNS.HK offers a range of public programmes including a series of photography, children's and elderly workshops offering creative ways to engage with Hong Kong's neon signs; night bus tours examining neon signs from the perspectives of advertising and urban history and a special tour for the visually impaired; audio walks of downloadable tracks created by electronic musician Choi Sai-ho, poet Liu Wai-tong, storyteller Yuen Che-hung and sound artist Cedric Maridet; and a public talk about neon signs as an entry point for the multidisciplinary study of visual culture.
Mobile M+: NEONSIGNS.HK is organized by an M+ curatorial team led by Aric Chen (Curator, Design and Architecture), Tobias Berger (Curator, Visual Art), and Stella Fong (Curator, Learning and Interpretation). The web design and development is by Pill & Pillow, with visual identity by Gardens & Co.
M+ is the new museum for visual culture in Hong Kong, as a part of the West Kowloon Cultural District, encompassing 20th- and 21st-century art, design and architecture and the moving image from Hong Kong, China, Asia and beyond. Mobile M+ is the museum's nomadic exhibition programme, which aims to engage the public ahead of the opening of the museum, scheduled for completion in late 2017.
The West Kowloon Cultural District is one of the largest cultural developments worldwide. Its vision is to create a vibrant cultural quarter for the city, a vital platform for the local arts scene to interact, develop and collaborate, and major facilities to host and produce world-class exhibitions, performances and arts and cultural events. It will provide 23 hectares of public open space including ample green space, a green avenue and a harbourfront promenade, and will be closely connected with the neighbourhood.
About “Mobile M+: NEONSIGNS.HK”
Presented by M+, Hong Kong’s museum for visual culture, NEONSIGNS.HK is an interactive, online exhibition dedicated to exploring, mapping and documenting Hong Kong’s neon signs. The seventh in the Mobile M+ exhibition series, NEONSIGNS.HK invites the public to post images and stories of their favourite neon signs to its Neon Map, and to rediscover these compelling features of the city’s streetscapes from the perspectives of design and urbanism, visual art, cinema, literature and popular culture.
From 21 March to 30 June, 2014, the NEONSIGNS.HK website will be actively updated with new content, ranging from essays and slideshows to videos, specially-commissioned projects and news about offline tours, talks and workshops. M+ has begun acquiring, for its permanent collection, notable Hong Kong neon signs that are otherwise at risk of being lost. As such, the aim of NEONSIGNS.HK is to enhance the understanding of these fast-disappearing and under-researched fixtures of the city’s urban landscape, while eliciting the public’s help in identifying and contributing knowledge about the neon signs that remain.
About M+
From 21 March to 30 June, 2014, the NEONSIGNS.HK website will be actively updated with new content, ranging from essays and slideshows to videos, specially-commissioned projects and news about offline tours, talks and workshops. M+ has begun acquiring, for its permanent collection, notable Hong Kong neon signs that are otherwise at risk of being lost. As such, the aim of NEONSIGNS.HK is to enhance the understanding of these fast-disappearing and under-researched fixtures of the city’s urban landscape, while eliciting the public’s help in identifying and contributing knowledge about the neon signs that remain.
About M+
M+ is the new museum for visual culture in Hong Kong, as part of the West Kowloon Cultural District, encompassing 20th and 21st century art, design and architecture, and the moving image from Hong Kong, China, Asia and beyond.
From its vantage point in one of the world’s most dynamic regions, M+ seeks, through its exhibitions, programming and permanent collection, to document the past, inform the present and contribute to the future of visual culture within an ever more interconnected global landscape. With the ultimate aim of exploring new ways of seeing, the museum takes a multidisciplinary approach that both challenges and respects existing boundaries while creating a meeting point for a diversity of perspectives, narratives and audiences.
M+ has already embarked on a number of public programmes and exhibitions, and has begun to assemble its permanent collection, in the run-up to the planned 2017 opening of its 60,000 square-metre building, designed by Herzog & de Meuron with TFP Farrells and Ove Arup & Partners HK, overlooking Victoria Harbour.
From its vantage point in one of the world’s most dynamic regions, M+ seeks, through its exhibitions, programming and permanent collection, to document the past, inform the present and contribute to the future of visual culture within an ever more interconnected global landscape. With the ultimate aim of exploring new ways of seeing, the museum takes a multidisciplinary approach that both challenges and respects existing boundaries while creating a meeting point for a diversity of perspectives, narratives and audiences.
M+ has already embarked on a number of public programmes and exhibitions, and has begun to assemble its permanent collection, in the run-up to the planned 2017 opening of its 60,000 square-metre building, designed by Herzog & de Meuron with TFP Farrells and Ove Arup & Partners HK, overlooking Victoria Harbour.
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